WOW Longevity Hotel

Invest in your well-being while earning a fixed 8% net annual rent

Investing is an opportunity, being healthy is a choice

A future-proof investment in health in Europe’s first Blue-Zone inspired longevity resort

The WOW Longevity Hotel redefines the connection between real estate, hospitality and preventive healthcare. Partnership with Swiss longevity specialists, each hotel suite forms part of a science-backed hospitality ecosystem designed to help residents and guests live longer.

Benefit from a 99-year rental contract with stable recurring income of 8% NET fixed annual rent. Invest in a professionally managed hospitality concept that merges medical wellness, sport and a Mediterranean lifestyle and enjoy optional personal use and exclusive discounts on longevity programs and treatments.

Frequently questions
Discover prices & fixed annual rent

Are you American?
Why and How to live in Murcia, Spain
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Are you from UK?
Why and How to live in Murcia, Spain
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WOW Longevity Hotel

Prices & fixed annual rent – pre launch phase

Reference Total investment Annual rent Pre reservation Reserve
Hotel Studio Suite 54 m² Hotel Studio Suite 54 m² €270,000 21600 €100
Hotel Junior Suite 76 m² Hotel Junior Suite 76 m² €380,000 30400 €100
Hotel One-Bedroom Suite 107 m² Hotel One-Bedroom Suite 107 m² €535,000 42800 €100
Hotel Two-Bedroom Suite 154 m² Hotel Two-Bedroom Suite 154 m² €770,000 61600 €100

Pre-reservation of €100 / Total reservation of €15.000.

Download WOW Longevity Hotel PDF View Declaration of interests

Royal Founder Suites Prices & optional annual rent – pre launch phase

Reference Total investment Annual rent Pre reservation Reserve
Hotel Penthouse Suite 235 m² Hotel Penthouse Suite 235 m² €1,175,000 94000 €100

Join the WOW Longevity Hotel

Complete the form for more information and join the “World’s 2nd best hospitality project of the year”.

The future of longevity Investment

In this live podcast, we answer the most frequently asked questions about the WOW Longevity Hotel, one of Europe’s most innovative wellness and real estate investment projects.

Discover how the concept works and what makes it different.

Special Pre-launch
Price with 8% fixed annual rent

Choose from different sizes (45–90 m² layouts) with an annual fixed rent of 8% NET and 2% interest payment during construction. Early investors receive the highest returns and most attractive pricing. Our advisors can inform you of full details, unit availability and tailored investment options.

Invest now in the
Wellness revolution

Managed by a professional hospitality operator: invest without operational worries. Personal use option available. On-site spa, gym, yoga facilities, restaurant and much more. Prime location near two airports. Download the brochure with all information.

A new way to Live, Invest and age well

Located in the heart of Murcia, the WOW Longevity Hotel forms part of the transformation of Altaona into a next-generation Sports & Wellness Resort.

Led by The Art of Living in Spain, a fully integrated developer with in-house construction, design and hospitality expertise, the resort is inspired by Blue Zone principles, world-leading Swiss preventive medicine and the global shift towards longer, healthier living.

Your turnkey
Longevity Suite

Approximately 275 suites, with:

  • Around 23,500 m² of hotel space.
  • Around 5,000 m² of central amenities and shared facilities.

Sizes range from:

  • 45-150 m².

All properties are delivered ready to use, including:

  • Fully furnished with high quality furniture.
  • Kitchenette.
  • High‑speed internet.
  • Energy‑efficient appliances.

Life at Altaona
Sports & Wellness

Nestled between mountains and the Mediterranean, Altaona offers an 18-hole golf course (expanding to 27 holes) and 3.6 million m² of pure wellness living, with only 9% built area.

Amenities will include:

  • International tennis & paddle academy
  • Various sport facilities
  • Longevity Clinic powered by Swiss expertise
  • Fitness, meditation, Pilates & yoga spaces
  • Hiking & cycling trails
  • Restaurants, hotel and organic gardens

How to invest in a hotel apartment in Murcia, Spain

If you’re thinking about investing and want something easy to manage, this option can fit you well. Buying a hotel apartment inside a resort lets you earn income while someone else takes care of daily operations. The operator handles guests, maintenance and bookings, so you don’t have to worry about anything. You simply own the unit and receive the returns that come from its activity.

Why investing in resort apartments is a smart long-term strategy in Spain

If you want stable income, Spain gives you a strong base because tourism stays active most of the year. Resort apartments attract visitors in different seasons, so your income is less dependent on short spikes of demand. A managed unit also saves you time, since you avoid the usual responsibilities of renting on your own. Over the years, this consistency can help you build a more predictable investment.


WOW Longevity Hotel – FAQ

1. Financial & Revenues

How is the annual rent determined, and is it linked to the occupancy of my specific apartment?
The fixed annual rent is not linked to the occupancy of your specific apartment. The hotel operates under a pooled rental model, where all hotel revenues are collected at hotel level and managed by the Operator.

Are there any service or maintenance costs to be paid by the owner?

There are no service or maintenance costs, because the lease agreement is a dry lease. The hotel operator pays all the operational expenditure. The owner only pays the Spanish national and municipal tax.

How is the 2% construction interest paid — periodically or at completion?

The 2% is paid once per year.

What capital appreciation is expected over time?

We estimate approximately 30% capital growth over the next five years, subject however, to macro-economic developments.

Can investors buy additional units in later phases under similar conditions?

Investors can later buy additional units according to availability. For the launch phase we offer 8%, for the second phase 7% and the last phase 6% fixed annual rent. In addition, the launch phase offers the most attractive pricing. After the launch phase, prices will increase.

Who pays the annual rent and when is it paid?

The company WoW Longevity Hotel S.L., the hotel operator, pays the rent once per year.

After 10 years, how is the new annual rent determined?

After 10 years, the rent will be indexed by the Consumer Price Index (CPI) of the previous year.

Are audited historical financial statements available?

No. As the hotel is currently under development and not yet operational, audited historical financial statements are not available.

2. Guarantees

Who guarantees the construction payments and the annual rent?

A financial institution will provide the guarantee for the payments done by the owner during construction; this will likely be MIC Insurance.

Is the annual rent guaranteed by a bank guarantee, escrow account or reserve fund?

No. The annual rent is paid by the Operator from the hotel’s operational cash flow. There is no separate bank guarantee, escrow arrangement or reserve fund securing the annual rent. The Operator is contractually obliged to pay the fixed rent as agreed in the Lease Agreement

Is the payment guarantee individual per buyer?

Yes, the guarantee covers payments made by each individual buyer.

Is my money returned if the project does not proceed?

If the project does not proceed due to a cause not attributable to the buyer, both the €1,000 pre-reservation fee and the €15,000 reservation fee will be refunded. Details will be included in the reservation contract.

What happens in case of construction or opening delays?

Compensation will be provided to the buyer if delays exceed three (3) months. Terms will be included in the sale and purchase agreement.

3. Ownership & Legal

What is the exit strategy after 10 years? Do I buy an apartment or a 10-year contract?

You buy the freehold property with a 99-year rental contract with fixed annual rentAfter 10 years, the rent will be indexed by the Consumer Price Index (CPI) of the previous year.

Can an owner terminate the Lease Agreement?

No. Owners cannot terminate the Lease Agreement unilaterally during the lease term. This is due to the “unity of exploitation” principle applicable to hotel operations in Spain, which requires the hotel to be managed as one integrated hospitality operation. Any termination scenarios are governed by the Lease Agreement and Spanish commercial lease law.

Are there any restrictions on resale or private rental (Airbnb, Booking)?

Subletting is not allowed since you rent your property to the operational company for 99 years. Resale is possible subject to the lease agreement.

How does taxation work for foreign investors, is support available?

Buyers are advised to seek their own tax advice. We are happy to connect you with a Spanish tax advisor.

4. Construction & Planning

What are the planned start and completion dates for construction?

Construction is expected to start in Q1 2027 and be completed in Q1 2029.

Which contractor and architect are involved, and what is their track record?

Construction is carried out by Taolis Construcciones & Estructuras S.L., a company already active for over 20 years. Taolis works with a team of six in-house architects and several specialized external architects, each responsible for specific elements of the project.

Has the permitting process been completed, or is it still pending?

The land has already been approved for hotel use. The building permit will be granted once the Basic Project (Proyecto Básico) and Execution Project (Proyecto de Ejecuciónhas been submitted and approved. Normally, the permit is issued just before construction starts.

5. Hotel Operations

Who is the actual hotel operator?

The hotel operator will be WoW Longevity Hotel S.L. which will subcontract some of the services. We are currently in advanced discussions with several high-end operators specialized in wellness and longevity hospitality.

What experience will the hotel operator have in wellness or longevity hospitality?

The selected operator/management company will have a strong track record in wellness and longevity-driven hospitality management.

How is revenue divided between the operator and investors?

There is no revenue split. The operator generates hotel turnover; the investors are landlords who receive the fixed rent. The operational company pays the investors rent for the use of their apartments.

Can investors receive marketing insights or quarterly operational reports?

No. Investors do not carry operational risk and therefore receive fixed rent without operational reporting.

How is the resort positioned internationally and in which countries will it be marketed?

Marketing will focus on Spain, Northern Europe, and the USA. Marketing will be done on the internet, both in Spain and various Northern European countries, as well as the USA, given the transatlantic function of the nearby Corvera airport and the attractiveness of the region to Americans, due to its history.

What assumptions support the fixed rent model?

The fixed rent is based on a hotel business plan that includes projected occupancy, average daily rate (ADR), multiple revenue streams (including accommodation, wellness, longevity programs, clinic-related services and F&B), and a phased ramp-up after opening. The business plan assumes that the hotel’s total revenues exceed total operating costs and rent obligations over the long term.

6. Owner Usage

How many weeks per year can the owner use the apartment, and how flexible is the period?

Owner stays are always subject to availability and must be requested in advance. Owners can typically use the apartment 4–6 weeks per year, depending on availability.

Does owner use reduce the annual rent?

Yes. If the owner uses the apartment, the annual rent will be reduced proportionally for the number of days the apartment is used by the owner. The exact calculation method is defined in the Lease Agreement.

Can family members use the apartment under the owner-use entitlement?

Yes. The owner-use entitlement may also be used by close family members, including adult children, subject to the applicable hotel rules and booking procedures.

Are there any costs during the owner’s stays?

A service contribution of €100–€150 per day will apply during high season to include cleaning cost and the use of all the facilities by the owner and partner.

7. Future Development

Which expansions or future phases are planned, and how will they impact the value of my investment?

We have various phases in the planning, but the WOW Longevity Hotel is the most current expansion, partly because the other phases are larger in scope. For example, our collaboration with Sanitas has brought the next phase of a complex for senior living/serviced apartments a lot closer.

Will the price of the first units be adjusted when phase 2 begins?

Yes. Prices will increase and fixed rent will decrease according to the sales phase. The best conditions are only available during the launch phase.

Will there be a loyalty or membership program for returning guests or investors?

Yes. Owners and their partners receive discounts. Details will be included in the reservation contract. In addition, we are developing a special program for founder members who will receive continuous health guidance for 10 years.

How is sustainability ensured (ESG, energy class, materials)?

The project complies with Energy Class A guidelines.

8. Partnerships

What is the role of the Swiss Longevity Center?

They act as an advanced licensing partner, overseeing treatment standards, quality control, staff training, and operational implementation.

Are other medical or hospitality partners involved (insurers, sports brands, biotech)?

Yes. Potential partners include Sanitas, American Express, and many other organizations in wellness, sports and finance.

Is there a plan for international medical tourism partnerships?

Yes. Partnerships are being prepared with wellness and longevity centres in Northern Europe and other regions.


WOW Longevity Investors Tax Investors

1. Clear and Efficient Acquisition Structure

The hotel suites are acquired freehold in Spain and leased long-term to a professional hotel operator under a dry lease model (see Glossary). This commercial structure has significant tax advantages compared to residential property investment.

  • Purchase is subject to 21% VAT, as the property is used for a commercial hospitality activity
  • VAT is fully recoverable, meaning it is a cash-flow item, not a cost, provided the required registrations are completed (see Section 7)
  • Stamp Duty (AJD) in Murcia has been reduced to 1.5%, one of the lowest rates in Spain

Conclusion: highly efficient acquisition compared to residential buy-to-let investments.

2. Attractive Ongoing Tax Treatment on Rental Income

Rental income is paid under a long-term lease and taxed under Spanish Non-Resident Income Tax (IRNR). A Spanish High Court ruling (2025) now entitles non-EU investors to the same expense deductions previously available only to EU/EEA investors, significantly reducing the historic tax differential.

Reference: Tribunal Supremo ruling on non-resident expense deductions, 2025. Investors are advised to confirm applicability with their tax advisor.

EU & EEA Investors: applicable tax rate 19%, expense deductions allowed, amortisation deductible, effective rate on gross income ~13.5%.

Non-EU Investors (UK, US, Canada, etc.): applicable tax rate 24%, expense deductions allowed (since 2025 ruling), amortisation deductible (since 2025 ruling), effective rate on gross income ~17%.

Deductible expenses include: community fees, local property tax (IBI), and amortisation of the building (a non-cash deduction of approx. 3% per year of the construction value – see Glossary).

Conclusion: while non-EU investors still face a higher headline rate (24% vs 19%), the ability to deduct amortisation has significantly reduced the effective tax burden, eliminating much of the historic disadvantage.

3. VAT on Rental Income: Neutral for Investors

Rental income is invoiced to the operator plus VAT, but this has no impact on the investor’s net return:

  • VAT collected is passed through directly to the tax authorities
  • No impact on net yield
  • The investor acts purely as a VAT intermediary
  • VAT registration requires a fiscal representative (a locally registered professional) – a standard and modest recurring cost

Conclusion: VAT does not reduce the investment return.

4. Local Property Tax (IBI)

Hotel suite owners are subject to the annual local property tax (IBI), which is relatively modest and fully deductible for income tax purposes. As the suites are operated under a long-term lease, this cost does not materially impact the net investment return.

Conclusion: IBI is a standard and predictable cost in Spain, already factored into the investment structure.

5. Wealth Tax Advantage in Murcia

The Region of Murcia has increased its Wealth Tax exemption threshold to €3.7 million.

  • Investors owning one or several hotel suites are generally fully exempt
  • Applies to both EU and non-EU investors

Conclusion: Murcia is one of the most tax-efficient regions in Spain for real estate investors.

6. Efficient Exit Structure

Upon resale:

  • Capital Gains Tax: 19% (EU and non-EU investors alike)
  • 3% withholding applies at sale and is offset against the final tax liability
  • Municipal “Plusvalía” tax applies but has been reduced following court rulings (typical liability between €800 and €1,500 – see Glossary)

Key advantage at resale: as future buyers are also likely to be investors, the seller can waive VAT exemption, allowing the sale to be subject to VAT instead of transfer tax, VAT neutral via reverse charge (see Glossary), and far more attractive than standard residential resale (where 7.75% ITP would be payable and not recoverable).

Conclusion: this structure improves liquidity and resale value.

7. Simple Administrative Framework

Investors must only fulfil the following standard obligations:

  • Obtain a Spanish tax number (NIE)
  • Register for VAT – handled by a fiscal representative (a locally-registered tax professional appointed on your behalf)
  • File standard VAT and income tax returns (typically annually)

Conclusion: compliance is routine and manageable, especially with professional support.

8. Summary: Why This Structure is Attractive

VAT recovered at acquisition – 21% VAT is not a cost, cash-flow neutral. Expense deductions on rental income – significantly reduces taxable income. Non-EU investors: equal deduction rights – effective rate reduced from 24% to ~17%. High Wealth Tax exemption in Murcia – €3.7M threshold, most investors fully exempt. Efficient exit via reverse charge – VAT-neutral resale, higher liquidity. Low Stamp Duty (1.5%) – one of the lowest AJD rates in Spain.

9. Glossary of Key Terms

The following definitions are provided for general guidance only. Investors are encouraged to seek professional advice regarding the specific application of these terms to their circumstances.

VAT (IVA): Value Added Tax. A consumption tax applied on the purchase price. For commercial hotel suites, it is recoverable by registered investors.

AJD (Actos Jurídicos Documentados): Stamp Duty applied on the notarised purchase deed. In Murcia: 1.5%.

IRNR (Impuesto sobre la Renta de No Residentes): Spanish Non-Resident Income Tax applied on rental income earned by non-resident investors.

IBI (Impuesto sobre Bienes Inmuebles): Local Property Tax. An annual municipal tax based on the cadastral value of the property.

NIE (Número de Identificación de Extranjero): Spanish tax identification number for non-residents. Required for all property transactions and tax filings.

Dry Lease: A lease arrangement where the owner leases the property to an operator, who is responsible for operating it. The owner receives a fixed or variable rent.

Reverse Charge: A VAT mechanism where the buyer, rather than the seller, accounts for the VAT. Common in B2B transactions; eliminates the need for the seller to charge VAT.

Plusvalía (IIVTNU): Municipal tax on the increase in land value since the last transfer. Following court rulings, typical liability is between €800 and €1,500.

Fiscal Representative: A locally registered professional who manages VAT registrations and filings on behalf of non-resident investors.

Amortisation: A non-cash deduction representing the theoretical depreciation of the building structure (not land) over time. Standard rate: 3% per year of the construction value.

Important Disclaimer

This document is for information purposes only and does not replace personalised tax advice. The tax rules described are based on legislation and judicial decisions as of April 2026 and are subject to change without notice. The effective tax rates mentioned are indicative estimates based on typical assumptions and may differ for individual investors depending on their specific circumstances, the applicable double tax treaty, and their country of residence. Investors are strongly encouraged to consult their own qualified tax advisors before making any investment decision. A detailed tax memorandum is available upon request.

AI assistant Madi