The WOW Experience
A transformative wellness and lifestyle destination (coming soon)
More than a Membership, a unique hotel concept
The WOW Experience is an exclusive membership program and a cutting-edge hotel concept focused on health and vitality, offering unforgettable stays in one of the most exceptional locations in Europe.
Whether visiting for a week-long escape or exploring a path toward long-term well-being, The WOW Experience will offer a dynamic and holistic retreat for every type of traveler. Guests will not need to be long-term members to immerse themselves in this lifestyle. Hotel clients could simply book a stay and enjoy full access to the resort’s facilities, gourmet dining, and wellness services.
You could choose to stay in one of the individual hotel lodges when you visit the resort alone or as a couple. In case you come with a bigger group or with your family, you could opt to stay in one of the luxurious 2 or 3 bedroom apartments. The remarkable blend of active recreation, wellness and luxury will make every hotel stay a true WOW Experience.
Set against the backdrop of a stunning natural reserve, yet only minutes from the vibrant city of Murcia and close to the Mediterranean Sea, The WOW Experience will combine the tranquility of nature with the excitement of urban life.
Welcome to
The WOW Experience
The WOW Experience is a revolutionary luxury wellness and lifestyle concept designed for those who seek a healthier, more active and fulfilling life. Nestled within the prestigious Altaona Sports & Wellness Resort in Murcia, Spain, the WOW Experience blends state-of-the-art sports and wellness facilities with cutting-edge longevity programs that will offer a truly transformational experience.
This exclusive destination will be more than just a resort, it will be a lifestyle investment for those who prioritise well-being, vitality and longevity. Whether you seek an active holiday, a personalised health retreat, or a long-term wellness membership, The WOW Experience will deliver an unparalleled level of luxury and well-being.
Murcia, Mediterranean
wellness destination
Located in Murcia, southern Spain, it is a hidden gem known for its Mediterranean climate, breathtaking landscapes, and rich cultural heritage. With over three hundred days of sunshine per year and an average annual temperature of eighteen degrees Celsius, Murcia provides the perfect environment for relaxation, sports and wellness.
Murcia, Spain’s seventh-largest city, offers a blend of historical beauty and contemporary vibrancy. Visitors can explore iconic landmarks such as the Cathedral of Murcia and the Real Casino de Murcia, experience world-class gastronomy featuring fresh seafood and award-winning local wines, and enjoy boutique shopping and lively markets that reflect the region’s rich traditions.
The region’s coastline, known as the Costa Cálida, stretches over two hundred and fifty kilometers and is home to a variety of stunning beaches, hidden coves, and water sports facilities. Just fifteen minutes from The WOW Experience, guests could enjoy pristine sandy shores, sailing, diving and kitesurfing.
A Destination
like no other
Spanning two hundred and twenty thousand square meters, The WOW Experience will offer a unique blend of fitness, relaxation and science-backed longevity programs.
At the heart of the resort will be a surf lagoon, a twenty-four thousand square meter artificial lagoon with a one-hundred and seventy meter surf stretch. The surf lagoon will provide the perfect conditions for a world-class surfing experience. Surrounding this feature is a beautifully designed beach-inspired area with refined restaurants, stylish beach bars and vibrant entertainment spaces that serve as the ideal setting for concerts, events, and social gatherings.
For sports and fitness enthusiasts, The WOW Experience will offer an extensive range of facilities with ten paddle courts and ten tennis courts, a state-of-the-art indoor and outdoor fitness center of 1.500 square meters, dedicated pilates and yoga studios and spaces for meditation.
A world-class Longevity and wellness destination
The WOW Experience will be also home to a world-class longevity and wellness clinic, covering twelve hundred square meters. Here, guests could access personalised health and longevity programs based on DNA analysis and genetic profiling.
With a focus on preventive medicine and anti-aging therapies, the clinic will provide expert guidance tailored to each individual’s unique health needs. Guests could indulge in holistic treatments, advanced medical therapies and wellness consultations in an environment that seamlessly integrates science and luxury.
The resort’s wellness facilities will also include indoor and outdoor infinity pools with breathtaking mountain views. Guests could enjoy healthy gourmet dining options, designed with well-being in mind and experience a complete immersion in relaxation, renewal and revitalisation.
Personal Health Maintenance Program
The WOW Experience will be committed to long-term wellness, which is why it will offer the exclusive Personal Health Maintenance Program (PHMP).
This scientifically-designed program will provide a personalised health roadmap based on genetic insights and lifestyle analysis, guiding guests toward optimal health and longevity. The PHMP will begin with a comprehensive wellness test that assesses key health markers. From there, guests will receive a step-by-step plan that includes tailored nutrition, exercise and mindfulness strategies. Expert consultations will ensure that every aspect of the program is fully understood and seamlessly integrated into daily life.
To support guests beyond their stay, the PHMP will include continuous guidance through a dedicated mobile app. The app provides year round coaching, customised fitness routines, dietary recommendations and mindfulness practices, allowing guests to maintain – and build upon – the progress they achieve at the resort.
Seamless technology
& personalized service
To enhance the guest experience, The WOW Experience integrates smart technology for effortless service. A dedicated mobile app allows guests to check in digitally, access their rooms via smartphone, and make instant reservations for dining, spa treatments and activities. The app also serves as a personal health and wellness companion, offering tailored recommendations and tracking progress throughout the year.
Every detail has been carefully curated to provide a seamless and highly personalised luxury experience.
Why choose
The WOW Experience?
The WOW Experience is more than an experience, it is a new way of living. By combining world-class wellness, longevity programs, and active recreation in a luxurious setting, it offers an unparalleled opportunity for those who seek health, exclusivity, and longevity. Whether as a guest, a member, or a property owner, The WOW Experience provides a transformative journey that enhances both physical and mental well-being.
